Following a successful competition :-), we created the visual identity and a communication campaign for the Xth Lyon Biennale. Playing with the X element, we created a large number of variations across all media and for all audiences, both regionally and internationally, and imagined original media for outreach activities, the most spectacular of which was undoubtedly a giant helium-filled balloon.
The Biennale was a success in terms of attendance, and everyone agrees that our work played a significant role.